What Is SEO?
SEO stands for search engine optimization by definition. It’s the practice of optimizing your web pages to make them reach a higher position in search results of Google. And other search engines SEO focuses on improving the rankings in the organic that is the no paid way. If you have a website and you want to get more traffic or generate business through it SEO should be a part of your marketing efforts search engines like Google use.
Their algorithm to rank websites can be broadly divided into two parts on-page SEO factors and off-page SEO factors. The on-page SEO factors are those things you can influence from within your actual website. These factors include technical aspects like quality of your code site speed keyword prominence and content aspects like readability and plagiarism etc.
Similarly, their off-page SEO factors off-page SEO factors can be rather difficult to influence as you cannot control them greatly. A few of these factors include links from the other websites’ relevancy of the link social media attention etc. Your higher ranking results in better on-page and better off-page factors.
Type of SEO
Below is a description of how many types of SEO. If you read the following points carefully, you will know how many types of SEO are there and what are the functions of SEO types. Some of these SEOs are safe and some are unsafe.
There are 4 types of SEO
White Hat SEO:
White Hat SEO is ethical, not legally offensive search engine optimization that promotes positive ratings by any search engine. This is done by building organic links, in other words, through natural links to other websites. Natural link building is largely generated through useful content and user popularity. This is a legitimate approach.
Black Hat SEO:
Black hat SEO techniques utilize search algorithms to get higher rankings. Some businesses use black hat SEO techniques because they give fast results. People want instant satisfaction without doing too much work want black hat SEO harms the business in the long run. The purpose is to install multiple links on different pages through automated software programs. They usually contain no original content but meaningless, automatically generated text. The popularity of the link can be expected from this.
Grey Hat SEO:
Grey hat SEO is a set of strategies and techniques that generally do not comply with Google’s guidelines but can still be considered acceptable. This is the middle ground between White Hat and Black Hat SEO. It is technically legal but risky. There are still risks of getting penalized by Google. But when done the right way, you could reap benefits similar to white hat SEO strategies.
One of the different types of SEO is negative SEO, sometimes called black hat SEO that uses malicious techniques on your site to tarnish your reputation with Google and steal search engine rankings for important keywords on competitors’ sites. In the past, negative SEO could be as easy as snatching questionable banner ads from your site. However, today’s negative SEO has become much more complex and sophisticated.