Integrating Advertising in Your Web Design

If you are going to place ads on your website, you will want to think about how to put them together. Improper integration of ads on your website will cause visitors to click faster. Successfully combining ads on your site can be of great benefit. Before I show you where you can stop ads, I want to say a few important points about ads.

  1. Rate of ads and content

How many ads should you put on your website? There is a high rate of ads and content. If your website has a high amount of content related to content, traffic to your website will suffer and you will lose money. If your website has a very low ad content related to content, marketing on your website will suffer and you will lose money.

What is the maximum number of ads and content? I can’t point to any subjects, but I do feel that the best rating is 20 to 25 percent of ads compared to content. Exceed that limit and, without a lot of ads, revenue from your site goes down. But, there are ways to exceed that limit and make more money.

Ads as a service

Ads can provide useful information, as well as content. If so, ads become content. Here is an example. Instead of posting ads that pay you a lot of money, post ads that offer the best value to visitors to your website. These are ads where the price is too high you might respond to an ad yourself. This type of ad is more efficient than an ad.

Another example is gift advertising for the holidays. People expect and are not stopped by the increase in advertising over the holidays. Getting everyone’s gifts on your list is a difficult task, and people enjoy gift ideas. Also, this type of ad is more efficient than an ad.

You can safely exceed the normal level of ads and content if you hide ads in content. An example of this is the product “updates”. For example, computerized magazines make up almost 100 percent of the advertisements that make product reviews.

  1. Ad duplication and ad management

I have seen websites that display exactly the same ad on all pages. If I did not respond to the banner on the first page, why did they think I would respond to the second, third, … page?

Showing the same ad on all pages of your website annoys your website visitors, as well as the suggestion of losing money to you. Keep your ads fresh. Ads are boring enough without repeating the same ad over and over again.

  1. Type of ad related to response rate

I have heard claims that text ads get high response. I’m sure these results are not related to the ad text as text or images, but are probably related to the fact that text ads are usually placed in the most responsive areas of a web page. All in all, a clear ad will always get a better response than a text ad.

The explicit ad will get a higher response than the text ad, and the animated ad will get a higher response than the explicit ad ad. But animation can be taken too far. Some forms of animation are annoying and not only get less response, but also cause visitors to click away from your website.

Examples of annoying cartoons are flashing or moving ads or doing something else that distracts a visitor from being able to read the content of a web page. Those non-clicking visitors will scroll through a web page so that this type of ad pops up on the screen while they try to read the webpage.

The secret few advertising designers know that an image that will receive a lot of attention is a picture of a person’s face. Humans tend to look at a person’s face in their viewing environment. Try it yourself while browsing the web. If a web page has a human face on it, the first thing you will look at.

Where to place ads on your web page

In order to discuss how to place ads on a web page, we need to divide the page into five sections as listed below.

In the title
On foot
Left Margin
Right margin
Middle column
Note: There is a sixth area of ​​the web page which is a popup window. There are many types of pop-up windows; pop-over, pop-under, delay, and exit. A modest way to use popup windows popup window closes. Thanks to pop-up window blockers, pop-up windows are less effective today, and, in my experience, when I try to use pop-up windows, page views on my website have dropped by 50 percent.

The most common place to place advertising ads is in the main section of a web page. Web users have set themselves to ignore the ads in this situation. The response rate for ads in the main web pages has dropped to something like .0001 percent. The Internet Advertising Bureau (IAB) has tried to overcome this problem by defining large posters (which I call “the size of a warship”). I do not know of any studies that prove this works.

Using ads on a major part of your webpage is a waste of processing time, but many web pages still use it. Making a sale like this way is a long and shot. The banners in the lower part of the webpage are less responsive.

In fact, web users have set themselves the goal of ignoring all the advertising on the web. However, in my experience, you can get feedback from ads on the left and right edges of a web page. Most websites are designed with a menu on the left margins and perhaps ads on the right margins. This means that if the user has a display with low resolution, depending on the width of the web page, advertising may not be on screen.

Put your menu on the right edge and use the left margin to advertise. This puts the user with a low-resolution display in the scrollbar to view the menu. Too bad. They should get a big display. Website revenue will start.

The most responsive place to place your ads in the middle column of a web page and content. As visitors read an article on a web page, they come across an ad. It is inevitable.

If you think the middle column of your web page is divided into three parts; up, center, and bottom, the most responsive area of ​​your ad will be in the middle. As visitors read this article on a web page, they are forced to look at the ad as they move on to the lower part of the title. This may offend the reader a little, but let’s hope your content is worth that a little annoying.

I would recommend that you place your ad under the middle column. As visitors read an article on a web page, they end up looking at your ad. This probably works just as well as placing an ad in the middle of the column, and it doesn’t really irritate the reader.

As you can see, how you integrate advertising into your web pages has a huge impact on your ability to generate revenue for your website. Incorrect ad mixing will cause visitors to click away. Proper integration can make your website more profitable. However, ad positon is not the only determining factor, not forgetting the rate of ads and content, ad management, and ad type of response related to the response rate.

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