How Content Marketing Will Change in 2021
You can’t believe SEO or social media anymore. SEO isn’t dead, but it takes longer to urge rankings and is harder. still super effective you only need to twiddling your thumbs play the long game. Social media, they’re continually clamping down on what proportion reach you get unless you spend money on ads. So you bought to seek out a replacement thanks to promoting your content.
One strategy that you simply should be leveraging that’s super effective is push notifications. You will see browser notifications like this also referred to as push notifications where people can subscribe. You’ll use it through tools like subscribers and here’s a number of my stats. So whenever I release a replacement blog post I’ll send a notification to the subscribers and within their browser, they’ll get notified.
Hey, there’s this new post on freelancetechnique.com. It a bit like you get noticed or notified on your browser. Whether Netflix releases a replacement video or it’s someone’s birthday on Facebook. These are all samples of push notifications.
And I’m driving plenty of traffic from my push notifications
And way I’ve even found out a sequence quite like email drip sequences. Except for push notifications. and I am getting plenty of clicks as you’ll see here and that I don’t need you to prevent there. Use messenger bots, email marketing, remarketing, and even repurpose your content and leverage that very same piece into audio form, video form, or the other way around. So if you do not believe in SEO and social media and you leverage a number of these strategies. You’ll notice that your content will start getting more views and indirectly it’ll also start doing better on the social web and thru SEO.
Trend number two
you have to start out translating your content. You not can just specialize in English. the most important lesson I learned from a Google employee is that the bulk of the people during this world are English native speakers. and I am like, yeah, I do know that there is nothing new there but they’re like, no, you do not catch on. It isn’t that they are not native English speakers. They also don’t search on Google in English. They use these other languages but English tends to be the foremost competitive language for SEO.
So I used to be like, ah, then I started serving and searching tons of corporations. and that we ended up learning that people’s biggest traffic gains came from translations. So I used to be like, Oh wow. So we started translating and transcribing our content and you’ll use Ubersuggest to assist you out with this.
And it’ll even tell you what keywords are popular in each of the countries. And once I started doing this over time we only ended up making up 20% of my traffic, Brazil, India, the UK, Germany. of these other regions started really learning steam because I started creating content and Italian, German, Japanese, Portuguese, and everyone this has really helped my traffic grow over time. you would like to start out doing this now you’ve got no choice simply because it is so competitive in English.
Trend number three
You’ll spend longer updating your content than creating new content. are you able to guess what proportion of content I write on every weekly basis? It’s actually only one post a week. are you able to guess what percentage of times my team updates older posts? It’s actually 21 times every week.
I’m writing one, they update 21 older pieces of content. If you check out what’s led to big traffic gains for companies who are leveraging content marketing may be a lot of it’s updating old content. It’s actually quite blogging more from what we’re seeing we serve it over 200 companies. So if you update your content, you’ll generate more traffic than if you only specialize in writing more content.
And if you check out my traffic, getting tons of tourists tons of it’s thanks to updating content. As I said, I hung out creating one article every week, my team updates 21 every week of my older articles. Now, if you’re new blogging otherwise you have a replacement site in fact you are not getting to update much but once you get established, you have been around for quite a year or two, you are going to spend longer updating.
Trend number four
companies will hire people that just optimize for CTR. Rand Fishkin did an SEO experiment years ago where he told everyone to click on the fourth result rather than, you know, the opposite ones he technically said click on the primary result, click the rear button then click on the fourth result. Within minutes, that result went from number four to favorite. And it stuck around for a short time. which was due to the click-through rate that tells Google that, Hey people prefer this listing instead. So you would like to urge more clicks and you are doing that by optimizing your title tag and meta description venture you are going to ascertain companies hiring only for that.
Some 10 ways that you simply can do to
Get more clicks, questions and titles tend to urge more clicks titles that are 15 to 40 characters long tend to urge 8.6% more clicks. You get a forty-five increase in CTR. When the keyword that somebody looked for is that the exact URL. Not necessarily your name, but the URL part, right the ending a part of your name like slash whatever it’s going to be.
Power words like amazing, effortless increase the click-through rate by roughly 13.9%. You get a 7.3% higher click-through rate for titles that contain emotions versus ones that do not. you furthermore may get a 5.8% higher click-through rate if you’ve got a meta description versus letting Google put whatever they need for your meta-description if you didn’t create one.
Titles with years tend to get a 4.9% higher click through rate evoking curiosity just like the seven benefits of tea
That tends to extend the click-through rate by 5.9%. And titles resemble education get 10.4% more clicks and you’ll also check out paid ads for inspiration.