Email Marketing Workflows And Sequence
We are going to breaking down workflows and sequencing. this is often what is going on to assist you actually drive revenue from all those emails that you’re collecting. Look, with email marketing, there is a massive ROI. Email marketing has a mean ROI of $38 for each dollar spent. And email marketing is super cost-effective, with high ROI, but you do not catch on directly.
You generate that revenue over time. So it can take months, and in many cases, years to journey at the complete potential, but that’s okay. Anyone who tells you that you are going to urge rich quick is typically lying to you. the matter though is that if you’re lucky, just one out of each 100 visitors of yours buys from you, and I am getting to teach you ways to truly do far better than that.
and therefore the reason is, that when people send emails or market to people, they’re a bit like, “Oh, will you marry me?” They’re in essence asking someone to shop for directly, commit directly. which just doesn’t work.
In essence, you’ve got so far your visitors. a bit like in the real world, you do not ask someone to marry you directly, you date them first, then you ask them to convert into a customer. and that is why you would like sequences. together with your welcome sequence, you’ll nurture your leads, warm them up, and within the primary few weeks, two weeks, roughly 14, 15 days, you’ll found out auto-responses to email them and truly get them to shop for from you. and that is why sequencing is basically awesome. And when you’re doing sequencing, you’ll do that through autoresponders, otherwise, you can do that through automation.
And autoresponders, if you are not conversant in it’s, it is thanks to sending someone emails supported what lists they signed up to. And you’ll have multiple lists, which I’ll also cover during this lesson. then there’s broadcast. A broadcast is when you’re just sending off sort of a one-off email that may not be planned. you’ll schedule that also, but broadcasts are usually meant for one-off emails.
When you’re doing email marketing, you’ll learn the term campaigns also, and you’ll stack your campaigns. That’s really the key to urge the utmost sales from your contacts. Stacking is things like, you’ve got one thing that gives you one course then maybe another sequence that gives you another product or another service.
Then you’ll send a sequence that educates, then from there, you’ll send another sequence that sells people on stuff. When you’re performing on sequencing, and that I know I went through this quite quickly, and that is because I even have a worksheet for you that’ll just walk everything through for you. As I discussed earlier, when you’re sending out emails, you’re sending it bent an inventory.
There are multiple folks that you’ll wear your list, and you’ll segment them. Segmenting really helps improve conversion rates because if you do not segment, you’re sending out an equivalent email to everyone. for instance if you are a realtor, and some of the people on your list have already got a home, why would you send them an email on buying a home once they have already got a home? And another portion might not have a home and that they could also be rented. For those people, you would like to send them an email about buying a home.
For the folks that have already got a home, you’ll want to send them an email on selling their home. And you’ll segment in many various ways, that was only one example that I just walked through. But typically you’ll segment based on geographical location, interests, purchase history, behavior, and much, much more. So let’s undergo a number of them. a number of those things are like when it involves behavior, are they scrolling? Are they clicking? Have they watched a video? How long have they stayed on the email? Demographic stuff is predicated on age, gender, ethnicity, income, level, position.
Geographic In Fact
While geographic in fact is predicated on the zone, or country, or maybe the state, or things like population density. Now that we’ve covered segmentation, let’s dive right into journeys. So with journeys, it’s all about deciding how you’ll appeal to them supported by what segment that they are in of your list. for instance, you’ll find people that are already buying from you, and you’re a bit like, you recognize what? They bought a couple of products, they’ve bought most of them, but not all of them, let me get them with a purchased email. which could compute well.
Or with a welcome email, your journey could just be beginning by asking them personalized questions so you’ll find out the way to segment them in your list.
Or with promotional emails, you’ll offer them deals, like MOO Cards is doing, or abandon checkout cart email. If you’re selling a product or a digital product and that they don’t fully complete the checkout process. And even after you sell them, it doesn’t stop there, you’ll get feedback on, do they like your product? Do they like your service? What’s your NPS score? Or if then if you’ve got an occasion for all of your customers, you’ll send that out also and obtain them to attend your event.
Black Friday or a Cyber Monday
if you’re doing a promotion, sort of a Black Friday or a Cyber Monday, why not send emails for them also too? of these things really help. And albeit you are doing all of them correctly, over time, you will see that some of the people on your list will stop buying from you. And for those, you would like to try to to a re-engagement email and obtain them to stay returning then purchasing again.
When subject lines evoke curiosity, like, I wish I would’ve seen this five years ago, it tends to urge tons of clicks. do not be clickbaity and not actually deliver within the content. But as long as you deliver on the content, there should not be a problem. otherwise, you can use scarcity subject lines, where you’re breaking down like, hey, this is often your last chance at 75% off. An example of this is often, hey, after today, we’re never getting to offer this deal again. And as long as that’s true, you’re never getting to offer it again, that’s fine. otherwise, you are often funny.