Blogging is the latest word for online marketing and PR. But as more and more marketers jump into the blogging bandwagon, few people wonder if blogs really excel, or take the time to think of the best ways to do it. If you are planning to start a business blog, ask yourself these questions before making a final decision.
- Do you really need a blog?
Writing and maintaining a blog takes a measure of dedication, as well as love (or at least a passion) for putting words together into a dignified sentence. If you do not enjoy writing too much, you can always create an audio or video blog. But can your business goals really be achieved by starting a blog? Or could other methods of online marketing – such as SEO, four-page advertising or publishing a newsletter work better, if not better?
- Who do you want to reach out to through your blog?
The first step to reaching your audience is to understand where they are going in order to get information about your products. If your audience includes people who live in your city or who use the products they want in the newspapers, offline advertising may fit your purpose.
However, if your target audience is one or more of these components, a blog may be just a way to improve your business.
- Internet users
Do your target audience really use the Internet? If not, then starting a blog (any online activity, for that matter) would be just a waste of time and effort.
- Blog readers
Do your target audience read blogs? Or do they prefer to get their details in the inbox? If the latter is true, an email newsletter would be a better option than a blog.
- Search engine users
A blog is a great way to improve the quality of your search engine and to include you in a list of the most targeted keywords. If you know that your audience uses search engines to get information, a blog will increase your chances of getting their attention.
- Communication users
A blog is a great way to provide a place to focus on your community. Regular content reviews on social networks will help you provide something valuable to your community users.
- What do you want to achieve with your own blog site?
There are many things a blog can do for your business. Blogs that can help you –
- Increase your website visibility and get search engine ranking
- Enter your name, your products, your services, your company
- Build a community and connect with people with similar interests
- Extend your reach to those outside your field of influence – Find your credibility as an expert or thought leader in your field
- Put a human face on your business
- Contact potential buyers and stakeholders
Deciding what you want to achieve with your blog can help you stay focused, so you can spend your time and effort on helpful activities, without hindering your business goals.
- How much time can you need on your blog site?
Essential business bloggers not only spend time writing their blogs, but also spend a lot of time reading about current events and browsing other blogs in their field for information. If you are willing to invest the time and effort needed to do that kind of research, your blog will serve as a great tool for branding your business. If not, you should hire someone to do some research or reflect on your decision to start a blog.
- Which blogging platform will best serve your needs?
Determining your blogging platform is an important step that you must take only after familiarizing yourself with the features and benefits of each option. The reason it is so important is that it can be very difficult to move an established blog to a new place once you have started it.
Moving your blog could result in you losing your data, search engine list, and readers, so do not take this decision lightly. Decide which forum will best meet your marketing goals, time limits, and preferences before you make your first post.
If you have a short time and want to spend more time writing, then a hosted solution like Blogger, Blogware, Squarespace or Typepad may serve your purpose better. This may also indicate a better option if you want to get started as soon as possible, new online, or unfamiliar with text or code.
If, on the other hand, you are an anonymous person (like me) and you do not mind spending some time and effort trying to customize your blog, then software installed on a server, such as WordPress, b2Evolution, or Movable Type may be fine. for you. If you do not want to manipulate the text yourself, choose a Fantastico hosting solution, which also comes with a one-click installation of the blogging software.
- How do you plan to improve your blog?
Why is it good to know this before you start your blog? Because it will help you decide where to invest your time and energy when you need to build traffic to your blog. You will learn more about how to improve your blog when you subscribe to the email course below.
Some of these activities can be done outdoors, while others will be done on your own. Decide what you want to do and look for service providers to handle other tasks so you can start building traffic to your blog as soon as possible.
- How will you evaluate the success of your blog?
To determine how successful your blog has been in raising your profile or profits you will need to measure your blog’s traffic and track sales or leads. Planning this in advance will help you make more informed decisions about your blogging metrics, blogging options and the level of customization you need for your blog.
Understand that blogging is not for everyone. It is just another form of communication. Do not wait for the technology to arrive before you can ignore the most appropriate ways to convey your message. Some items may be easier to communicate face to face, in the conference room, or even on a good old phone.
But if you have asked yourself all of the above questions and decided that blogging meets all of your goals, then a blog may be what your doctor has prescribed for your business.